I’m a long-horizon strategist.

My work is systems-minded, shaped by two decades of helping organizations clarify what they stand for and design the structure to carry their conviction forward. Alongside the positioning and messaging central to this work, I specialize in the deeper architecture that shapes decisions, culture, and performance over time.

I operate at altitude and at ground level. Working shoulder-to-shoulder with executive teams, boards, and frontline staff alike, I articulate enterprise direction while making sure the people responsible for delivery are equipped to walk the talk. I have spent extensive time leading workshops and trainings that move thinking into motion. I develop crisp tools, frameworks, and narratives that create alignment and momentum — from measurable traction to cultural cohesion. Because ROI has to be durable.

Early in my career, I was immersed in consumer research and trend analysis.
Studying human behavior — what people value, fear, resist, and aspire to — became the throughline of my work. It sharpened my judgment and pattern recognition. It taught me to listen beneath the surface. Listening deeply remains my first move. That’s how the truths, tensions, and real opportunities inside an organization reveal themselves — along with the strengths waiting to be turned on.

Having seen multiple cycles of growth, disruption, and reinvention, I see our current moment of reckoning clearly. We are living through a profound societal inflection point. And yet, I don’t believe the world is ending. I believe 'a' world is ending — a version that hasn't served us well. That transition carries both weight and possibility. I’m realistic about the stakes and optimistic about what powerful reframes and brave exploration will allow us to build.

For the past decade, I’ve worked in deep partnership with the globally recognized, award-winning team at We First. Collaborating with such talented, purpose-driven thinkers and creators expanded the scale and depth of my work and allowed me to contribute to ESG strategies, brand transformations, and culture-shaping initiatives for global organizations, while continuing to lead Narrative as an independent consultancy.

Across entertainment studios, global agencies, venture-backed startups, and established consumer brands, I’ve worked with teams at every stage — from early product-market fit, to rapid scale acceleration, to institutional reinvention. That breadth earned me perspective on how decisions are made, how alignment is built, and where momentum stalls.

Our work has to resonate in the boardroom and hold up in a town hall. It must inspire externally and function internally. It has to drive performance while strengthening credibility and resilience. Above all, I care about the ripple effects of how brands and businesses impact real lives, real communities, and our natural world. That’s why I do this work: to help build organizations that contribute to a future we’re proud to hand forward.