“Razor-sharp marketer and great brand builder. Not a common combination. I have been lucky enough to work alongside Melissa to conceive of, launch, and grow two brands. Both have been great experiences that yielded great results. She is quick to generate messaging strategies that build a clear, easy-to-understand connection between audience motives and value proposition. She is then quick to follow up by producing creative communication and design assets. On the brand-building side Melissa understands that articulating the intrinsic value of the organization – its own sense of purpose, values, aspiration – is just as important for building a great brand identity as understanding competitive dynamics and audience segmentation (which she is also really good at.) She is extraordinarily good at rallying support across the whole organization for a shared brand story, design strategy, and marketing approach.”
Matt Rolandson
Partner, Ammunition Group